I frequently attend industry conferences for work and there are always two consistent elements at any conference: A) schwag (i.e. free stuff handed out by the exhibitors and sponsors) and B) schwag hags (i.e. people – some slightly resembling trolls such as the fluorescent haired creatures to the right – that roam the show floor with bags full of free crap). I am usually on the “giving” end of things, handing out free t-shirts and such for my clients, and avoid gathering lots of schwag. Its a hassle to squeeze all of those extras into your carry-on luggage and most of it is just junk anyways.
This past weekend, however, I spent my Saturday at the BlogHer Boston Conference and I took full advantage of the giveaways. 360PR was an exhibitor as well as LeapFrog, Playtex, Hooked on Phonics and others (an appropriate mix of exhibitors, given that it was an event for women bloggers).
There were only about a dozen exhibitors, which is nothing compared to behemoth conferences like the Consumer Electronics Show and Comic-Con. I didn’t hit up every table, but I couldn’t have fit anything else in my back-pack even if I tried. And, after all, its the quality of the schwag that counts, not the quantity.
In the end, I walked away with a handful of goodies for my young niece and a pair of Yahoo Shine slippers for myself – a happy camper, I am.