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Archive for the ‘Public Relations’ Category

The Issue: Legal Sea Foods owner Roger Berkowitz says he’s sorry for the “fresh fish” ad campaign on the MBTA that offended train operators in Boston (get it…”fresh” as in, wise-ass, not recently-caught). Stephan MacDougall, a union rep for MBTA operators, said Berkowitz is an elitist and insensitive. He said he’s organizing a boycott of Legal Sea Foods. [...]

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About a month ago I attended the BlogHer Business Conference in NYC (check out my work post on the 360PR Days blog). At the conference, I had the chance to meet a handful of women bloggers like Miriam Kamin who writes/contributes to about 7 blogs - wow! - including Woulda Coulda Shoulda , and Vera [...]

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Tomorrow morning, along with a couple of my colleagues, I’m leaving good ol’ Boston for New York City to attend the BlogHer Business conference - an event bringing the world’s leading bloggers together with businesses interested in social media.  
I’m really looking forward to the event. I’m getting the sense that there will be a very interesting mix of [...]

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A popular toy is under attack. The victim - the FlyTech Dragonfly (a remote controlled flying insect made by WowWee). The perpetrator - hawks (you know…non-robotic flying birds of prey).

I found this story to be pretty unbelievable and actually WowWee happens to be a client of 360PR, where I work. One Long Island newspaper [...]

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I have a love-hate relationship with business trips. Working at a PR agency means always having to travel to and from conferences, media events, and new business pitches in different parts of the country. In fact, my colleagues are flying out to San Francisco next week to attend the Game Developers Conference (GDC). Even though [...]

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