Corporate-sponsored contests are all over YouTube! The formula is simple – company pays YouTube lots of money to secure a prime spot for their company on YouTube, thousands of aspiring online video stars submit videos with content meeting the contest criteria, prizes (often big prizes) are awarded to the best video/s.
A new contest called “Sketchies 2″ is sponsored by Toyota to promote the new Corolla. The grand prize is $25K and $15K in video equipment – pretty sweet! My brother Eric and his Brooklyn roomie threw together a great video. Check it out below. Good luck Eric!